How to Write Content that Addresses Customer Concerns

How to Write Content that Addresses Customer Concerns

There is a lot of content floating around on the internet. Some of them offer advice; others offer nothing but meaningless paragraphs. You want your content to be on the useful side so that when customers find them,they will turn into a lead.

This is what a lead generation agency suggests you do in your content to get more business:

Identify the Problem

Your brand may be popular in your niche,but if you want to attract more clients,you need to reach out to those who may not know you yet. To talk to them,it’s important to show the unique value proposition of your product,but in a way that doesn’t make it seem like you just want their money. Talk in terms of their pain points and focus on one problem you can solve for them.

Name the Solution

After identifying the problem,it’s time to find a solution to it. If you promise your customers that you have the answer,they will want to know what it is. You can provide a brief intro of your product at this point,as long as you are still tying up the content to the problem you are trying to solve.

Show How to Solve the Problem

The most important part of your content is not the part where you talk about your brand. It’s more important to show customers how to solve their problem,which so happens to use your product in the process. Always think of customer needs first. They should get all the information they need,as well as accurate steps that will get them to a resolution,so that they will trust your content as a good resource. This way,even if they don’t buy now,they will be likely to come back in the future.

You may feel tempted to write content centered on your product specifications,but if you are not addressing customer concerns,all your words will be for nothing. Be more intentional in all your content.

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A Quick Guide to Understanding Lazy Loading Images

Websites and applications aren’t as effective without the right images. Imagine visiting a website and not seeing a single logo,product image or even a simple marketing banner. You’ll be sure to click out right away. Any local seo training provider will emphasize the importance of images in a website’s performance. But,while having high-quality images are highly important,their size makes them the biggest contributor to a page’s overall size.

Here is a brief dscussion on what lazy loading images are all about and how this approach can help improve the amount of time your page loads while still keeping all the images you need on the page:

What exactly are Lazy Loading Images?

These refer to those web and application development techniques that delay the loading of certain images until the user scrolls down and reaches the actual part of the page where the images are. Simply put,images won’t load automatically until they’re actually needed. This is a very common approach for many websites,especially those that are image-heavy.

Why should you implement Lazy Loading Images techniques?

For website administrators,you can expect better site performance and load time. This technique reduces the number of images that get loaded on the page,as they will only appear once they’ve reached the browser’s viewpoint. Because there’s a reduced amount of resource requests,there’s also a reduced number of bytes that need to be downloaded. In addition,there’s going to be less competition in terms of network bandwith,which is highly useful if a user only has limited access.

Another benefit is cost reduction. Again,with this approach,an image isn’t loaded until it’s visible. So,there’s less amount of total bytes delivered on the page,especially for users that immediately click out or only reach the top portion of a webpage. These reduced bytes mean reduced delivery costs and a considerable amount of savings in terms of bandwidth.

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3 Reminders in Using Content Marketing to Generate Leads

Every company knows content marketing is important in generating leads. Your chances of ranking in the SERPs improve when you offer content that is helpful,informative,and authoritative. That said,it’s not enough that your content is long and winding. Here are some reminders in using content marketing:

Write for Users

It’s easy to just think the content you produce should be SEO-friendly,but with the latest improvements in Google’s search algorithm,much emphasis is on the intent of the query. This means that your ranking may be affected if your content is generic and robotic. Rather than focus on getting to the number one spot,work on giving valuable information,which will get you there faster.

Be Solution-Oriented

Customers want to get some value out of your content. If they have a problem,they want that solved instead of you just pushing your product onto them. Part of your lead generation strategy in HK is to identify where in the sales funnel your customer is,and help them along. To do this,offer information with a clear solution presented,and add a call to action to guide the customer to act. Provide links to other resources if they are not ready to buy,rather than switching to hard-selling.

Give Users a Clear Direction

As mentioned,not everyone who views your content is ready to buy. Those with a more generic query may be looking for information first,and you can retarget them later on. For now,your content goal is to be a person of authority,and hopefully have them visit multiple resource pages from your site. A well-structured website should help with this,particularly if you group internal pages strategically. For those who are ready to buy and use long-tail keywords,on the other hand,suggest your products as solutions that fit their query the most. If you can address their pain point,they will be ready to buy.

When it comes to content marketing and lead generation,always think of the sales funnel. Know where your customer is in the process so you can ease them along.

For more information,visit:ConcinnityLimited

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